And talking about specific examples here is a case study of how q-commerce works in a non-food area.
A year ago, Boots, the UK's most significant health and beauty retailer, started a pilot with Deliveroo offering 400 most popular products. A few weeks ago, they expanded this project to cover 125 stores in the UK and shared the results.
"The original trial was a huge success and gave us the opportunity to learn very quickly what our customers want from a rapid delivery service," said
Paula Bobbett, the chief digital officer at Boots. "Our customers can get cough, cold, and flu relief products and mild pain relief delivered to their doors to help them with the symptoms of mild illnesses this winter, or baby wipes and nappies for those everyday childcare emergencies," Bobbett added. "Plus, if they've run out of their favorite skincare brand or need a last-minute gift, they can get our great range of beauty and gifting products straight to them in minutes."
Such cases show a massive opportunity for different product categories and encourage retailers to further experiments with q-commerce. What do you think about it, and what goods could you order with 30 min delivery just now?